There was one colour that was visible on every catwalk and on everyone in the front row that is set to filter down to the masses very soon. Camel is the new name for beige apparently and will be a major look for AW10. The most common item in this colour was the coat. Even though Spring is among us, the coat was out in full swing over the AW10 fashion weeks due to tempestuous weather conditions in London and Paris. It seems fashionista’s were taking inspiration from the catwalks straight away instead of waiting until September by the looks of these street style snaps by Scott Schuman, aka the Sartorialist.
A palette of browns and oranges were the backdrop for the Chloé collection this season with an older woman feel to the collection. High waisted trousers with silk pussy bow blouses were evident, with a mix woollen and tweed coats in similar shades being exhibited. Beige, beige, and more beige as Sarah Mower put it, it seems the colour has become a signature element of the season.
Street style saw people in herds donning the range of beige shades from alpaca to caramel. Giles by Giles Deacon was awash with the same tones mixed with 60s inspired hair and make up. The colour came in shift dresses, leather skirts and scarves. Marc Jacobs also hinted at the trend with the odd piece flickering in and out of his collection.
Easy to wear with every, try to avoid looking too washed out with a beige and camel overload. Do mix tones with accessories or liven the outfit up with some red lips or towering sandals with chunky knit socks. Fashion blogger Susie Lau is a fan of the new popular shade, and was photographed at Paris Fashion Week wrapped up in a vintage camel toned coat but kept it fresh with a powder pink chiffon scarf.
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