Friday, April 9, 2010

Coke Becomes a Fashion Accessory

Karl Lagerfeld famously credited Diet Coke for his outstanding weightloss back in 2001 along with the diet of steemed vegetables and horse meat. In somewhat of a homage to Coca-Cola, Karl has teamed up with the giant conglomorate to create limited edition drink, Coca-Cola Light, and with it, glass bottles with his recognisable silhouette printed onto it. His black suit, point white collar and slicked back maine stand against the silver bottle with the classic font of Coca Cola Light scrawled accross it. His signature is also etched onto the bottle which will be sold at Colette and Galeries Lafayette in Paris for a hefty sum no doubt. The bottle will come encased in a box with a matching bottle opener. Karl has also shot adverts for the bottle, featuring Coco Rocha and Baptiste Giacobini. Lagerfled follows in the footsteps of other limited edition Coca Cola bottles such as the caricature printed images of Sex and the City stars for the film's promotion in 2008. Drinking Coke never seemed so chic!

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